SERVICE 06 — CONTENT & BRAND
Catalogue copy that doesn't read like a spec sheet — at whatever volume you need.
Product and category descriptions that sell the benefit, stay consistent across dozens or hundreds of SKUs, and never repeat themselves for the sake of hitting a deadline.
What's included
- 01 10 or 30 product descriptions per batch — priced per batch, not per hour, so you know the cost before you commit the catalogue.
- 02 SEO keywords built in — findable in search, without reading like a keyword list.
- 03 Category copy (Batch of 30) — the pages that introduce a category get the same care as the products inside it.
- 04 Template system (Catalogue tier) — a repeatable structure your own team can extend as the catalogue grows.
The problem
Descriptions read like the spec sheet, copy-pasted.
Materials, dimensions, and nothing that explains why a shopper should care.
Every SKU sounds the same — or worse, they all sound machine-translated.
No differentiation across a catalogue that's supposed to feel curated.
At real volume, consistency usually breaks down.
Product 4 sounds nothing like product 40, because several different people (or one exhausted one) wrote them.
Packages & pricing
-
Batch of 10
€390.00
€39 / description
- 10 product descriptions
- SEO keywords
- 1 revision round
7 business days
-
Batch of 30
€990.00
€33 / description
- 30 product descriptions
- Category copy
- 2 revision rounds
14 business days
-
Catalogue
Price on request
— / description
- Full catalogue
- Template system
Scoped per project
What clients say
“We handed over a spreadsheet of forty SKUs and got back descriptions that actually sound like a brand, not a warehouse inventory.”
Diego Muñoz — Founder, Bruma Skincare
Sample quote — pending client confirmation.
Frequently asked questions
A documented structure per product type, with genuine variation in the benefit angle — the same discipline as the Brand Messaging service, applied to a catalogue instead of a homepage.
A spreadsheet or product feed with the essentials — name, specs, category, any existing copy — plus who you're selling to. We fill the persuasion gap; we can't invent product facts.
Yes, if there's a consistent tone to match. If there isn't yet, that's usually a sign to start with Brand Messaging & Voice first.
Category copy is included from Batch of 30 up. It's usually the highest-leverage page type in a catalogue and shouldn't be an afterthought.