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SERVICE 03 — CONVERSION COPY

The channel you already own, finally pulling its weight.

Welcome, nurture, abandoned-cart, and win-back sequences that turn a list into a channel that keeps earning after you hit send — not a once-a-quarter blast.

See packages from €650

The problem

Your welcome email says 'welcome' and then nothing else happens.

One email, then silence, while the subscriber forgets why they signed up.

Open rates are flat because the copy reads like every other list.

Generic subject lines, generic offers, generic everything.

Nobody's mapped the sequence — it's just emails, sent when someone remembers to.

A list this valuable deserves a plan, not a habit.

How it works

Shown in detail — flow-mapping is the actual craft here.

  1. 1

    Map the flows

    Welcome, abandoned cart, nurture, win-back — sequence logic planned before a single subject line gets written.

  2. 2

    Write the flow

    Every email in the sequence, with subject-line variants where they matter most.

  3. 3

    Revise & handoff

    Delivered ready to load into your ESP (Klaviyo, Mailchimp, HubSpot, whatever you run).

What's included

  1. 01 5-email welcome or nurture flow, with subject-line variants for testing.
  2. 02 Segmentation plan (Program tier) — reviewing what you already have before writing anything new.
  3. 03 Monthly campaign writing (Retainer) — new sends and flow optimization, every month.
  4. 04 Delivered ready to load into your ESP — Klaviyo, Mailchimp, HubSpot, whatever you run.

Packages & pricing

  • Sequence

    €650.00

    One-off

    • 5-email flow
    • Subject-line variants
    • 1 revision round

    7 business days

  • Program

    €1,800.00

    One-off

    • Welcome + nurture + sales flows
    • Segmentation plan
    • 2 revision rounds

    15 business days

  • Retainer

    Recurring

    €1,400.00 /mo

    Recurring

    • Monthly campaigns
    • Ongoing optimization

    Monthly

What clients say

“We'd never mapped a real welcome flow before. Three months on retainer and email is now our second-highest revenue channel, after paid.”

Alicia Ferrer — E-commerce Manager, Bruma Skincare

Sample quote — pending client confirmation.

Related services

Frequently asked questions

We deliver a structured document — subject lines, preview text, body copy, CTA — mapped to each email in the flow. Loading it into Klaviyo, Mailchimp, or HubSpot is a copy-paste job for whoever manages your ESP.

Sequence is one flow (usually welcome). Program is three flows working together. Retainer is ongoing — new campaigns and flow optimization every month, for lists that need constant attention.

Yes. Program and Retainer both start by reviewing your existing segments and flows before writing anything new.

Yes — a defined volume of monthly campaign writing, agreed before we start, so there's no ambiguity about what €1,400 a month buys.

Turn your list into a channel that compounds.

See packages Ask about the retainer