SERVICE 01 — CONVERSION COPY
The whole site, written like someone who actually wants you to buy it.
Home, about, service pages, and everything in between — one coherent narrative that reads native from the first line to the footer, not a patchwork of translated pages.
The problem
Your site was translated, not written.
Grammatically correct. Persuasively empty. English-speaking visitors can tell in the first sentence.
Every page sounds like a different person wrote it.
No shared voice across Home, About, and Services — because there wasn't one to begin with.
It reads fine internally and undersells externally.
Your team is used to it. A stranger from London or Chicago isn't.
It's not the words you'd choose if this were your first language.
Because it isn't — yet.
What's included
- 01 A full content audit of your current pages — we read what's there before we write what should be.
- 02 Page-by-page copy for every page in scope — Home, About, Services, Contact, up to 10 pages depending on tier.
- 03 A messaging throughline (Growth tier) — one voice, one set of proof points, used consistently site-wide.
- 04 SEO-aware headings and structure — built to rank without reading like it was built to rank.
- 05 Revision rounds, built into every package.
How it works
- 1
Brief & audit
We read your current site and ask the questions a translation never asks: who's actually buying, and why do they hesitate?
- 2
Draft, page by page
Delivered in a shared doc so you can react early, not after everything's finished.
- 3
Revise
Your included round(s), used on substance, not semicolons.
- 4
Deliver & hand off
Final copy, formatted for your CMS or dev team, headings mapped for SEO.
Packages & pricing
Starter
€1,200.00
10 business days
- Up to 5 pages
- 1 revision round
- SEO-aware headings
Growth
€2,400.00
15 business days
- Up to 10 pages
- Messaging framework
- 2 revision rounds
What clients say
“Our old site read like it had been through Google Translate twice. Ingenio Copy rewrote all nine pages and it finally sounds like us — just in English that lands.”
Marta Vidal — Head of Marketing, Northwind Analytics
Sample quote — pending client confirmation.
Frequently asked questions
No — we write. If you need a designer or developer, we're happy to work alongside whoever you've already got; we just don't do that part ourselves.
Yes, and it helps — but we're not translating it. We use it as a brief, then build the English version the way a native strategist would, which sometimes means a different structure, not just different words.
The Starter package covers up to five — use fewer if that's all you need; price and turnaround stay the same. If you genuinely need less scope than that, ask about a smaller custom package.
One on Starter, two on Growth. A round means feedback on substance — structure, argument, tone — not an unlimited line-editing relationship.
We do, from a short questionnaire and a call if useful. You approve it before we write a word, so there are no surprises in the first draft.
Ready for a site that reads like it means it?
Starter packages start at €1,200 and ship in 10 business days.